George E. Johnson Sr., founder of Johnson Products Co., passed away at his Chicago home. His family confirmed his death, leaving behind a legacy as a pioneering executive in the cosmetics industry for African Americans. Johnson lived in Water Tower Place on the Gold Coast and formerly in Glencoe.
His impact on Black Americans post-World War II was substantial through products like Afro Sheen and his sponsorship of ‘Soul Train.’ Founded in 1954, Johnson Products was sold to a firm outside the Black community in 1993, highlighting the potential for Black business leaders to build prominent enterprises.
Born in Richton, Mississippi, in 1927, Johnson moved to Chicago at age 2. He exhibited an entrepreneurial spirit from a young age, working various jobs including shoe shining and newspaper delivery. Describing his work ethic, Johnson once said, ‘I worked my butt off.’ His industrious nature remained throughout his life.
Leaving high school as a junior, Johnson joined his brother selling products door-to-door for Fuller Products, founded by Samuel B. Fuller. He later became a head production chemist, acquiring skills that prepared him for his future ventures.
Johnson spent 10 years with Fuller, adopting the ‘Golden Rule,’ treating others as he’d want to be treated. With a successful hair straightening formula and a $250 loan, Johnson Products commenced in a store’s back room.
The business thrived, moving into larger spaces and growing its product range. By 1964, revenue hit $1 million, expanding further with Afro Sheen and Ultra Sheen. Public listing on the American Stock Exchange in 1971 marked a historic moment for Black-owned firms.
Johnson Products also sponsored ‘Soul Train,’ enhancing both the show’s popularity and the firm’s visibility. Sales soared from $12 million in 1971 to $40 million in 1977.
Although successfully navigating the 1970s, Johnson Products faced challenges from competitors and regulatory issues with the FTC. The agency mandated expanded warning labels for hair-care products, affecting consumer trust.
Despite difficulties, Johnson Products signed endorsement deals in the 1980s, including with Michael Jordan. Personal circumstances led to Johnson exiting leadership in 1989 after his divorce. The firm eventually sold to Ivax Corp in 1993, a move Johnson regretted.
Ivax later sold the company; Johnson continued his involvement in community and business roles. He helped establish Independence Bank and served on several corporate and organizational boards.
Following marriage changes, Johnson remarried his first wife, who passed in 2019. Survived by his third wife, Madeline Murphy Rabb, and his children and grandchildren, Johnson’s contributions remain impactful. Services are pending.