Actress Sydney Sweeney is facing criticism from her co-star Sharon Stone for her latest advertisement with Novig, a sports prediction platform, featured in HBO’s “Euphoria.” The provocative ad has received backlash, particularly from female athletes. Speaking at Variety’s 2026 Power of Women event in Los Angeles, Sharon Stone voiced her concerns about Sweeney taking responsibility for her actions.
“I think it’s up to her to take responsibility,” Stone remarked, emphasizing her support for women excelling in sports. She added, “We can’t denigrate women’s sports to get men’s attention so they can gamble.” According to Stone, the advertisement undermines the achievements of female athletes.
The ad revealed Sweeney in various provocative poses with sports equipment, sparking controversy online. The discussion continued with comments from Australian Olympic gold medalist Ariarne Titmus, who condemned the sexualization of women in sports, questioning the normalization of monetizing female athletes’ bodies.
British sprinter Amy Hunt also commented, emphasizing the hard work and dedication women in sports exhibit. This ongoing discussion about the representation of women in sports advertising highlights broader concerns about gender and commercialism.
In response to these critiques, Sweeney shared images of nude ESPN magazine athletes to counter the backlash, including images of well-known athletes like Serena Williams and Ronda Rousey. This response points to a conversation about body representation in sports media.
Meanwhile, critics, such as Curtis Houck of Newsbusters, noted that the reaction may be influenced by jealousy, suggesting the outrage could be misdirected. Houck dismissed the notion that Sweeney’s actions were criminal.
Fox News Digital reached out to both Stone and Sweeney for further comments. Julia Bonavita, a media writer at Fox News Digital, reported on the evolving story.

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