Range USA emerged in 2012 as a different type of gun retailer, designed to contrast with traditional, less welcoming gun shops. Founder Tom Willingham aimed to bring firearms shopping into the mainstream. He took inspiration from big box stores, ensuring locations were bright and appealing, particularly for women and novices. As of today, Range USA operates 50 stores across 14 states, from the Mississippi River to the Atlantic Coast.
Despite its modern approach, Range USA encounters issues common to its industry. Federal regulators have cited its employees for failing to follow protocols meant to prevent illegal sales. Guns bought at its stores have been found in police investigations. A case in point: Chicago police officer John Bartholomew was shot with a gun purchased in a questionable transaction at a Range USA store in Merrillville, Indiana. Investigations reveal the store had prior compliance issues, with the ATF noting that staff missed background checks and other procedures.
Company representatives blamed outdated filing systems for these lapses, planning to upgrade to electronic systems. Although inspections revealed instances of neglect, the company continues to grow, despite federal recommendations for revoking licenses at several locations. The Dayton store, for instance, had sold a firearm to a buyer who failed a background check. Managers admitted errors and promised improved training.
Legal actions have also targeted Range USA. Brady United, a gun control advocacy group, alleged negligence in a straw sale linked to its Shorewood, Illinois store. The incident led to a shooting at a party. The chain denies allegations, citing the Protection of Lawful Commerce in Arms Act to shield against lawsuits.
Changes in federal oversight accompany these business challenges. The ATF began a zero-tolerance policy in 2021, increasing inspections and penalties for violations. But recent changes under Trump loosened these standards, aiming to simplify paperwork and reduce penalties for good-faith errors. ATF Director Robert Cekada insists safety remains a top priority.
Critics, like Professor Daniel Webster from Johns Hopkins University, express concern. They argue these regulatory relaxations might downplay the importance of monitoring illegal sales. The ATF maintains these alterations won’t compromise public safety. Meanwhile, Range USA continues its expansion, planning to open more stores by 2027.