With the conclusion of Big 12 Media Days, there is clear consensus among media members regarding the conference’s favorites. This year, the focus is on Texas Tech and BYU.
Texas Tech Leads the Pack
Texas Tech’s head coach Joey McGuire was seen calling for a timeout during their match against BYU last season. Despite the offseason controversies involving quarterback Brendan Sorsby, Texas Tech holds the strongest roster in the conference and is widely expected to win the championship.
BYU Stands Strong
BYU remains a formidable contender after coming close to the College Football Playoff last year. They fell short to Texas Tech in the Big 12 title game but remain a strong favorite.
Houston Cougars: A Rising Star
For those hesitant to go with the favorites, Houston Cougars present an intriguing option. Under the leadership of Willie Fritz, entering his third year, the team shows significant promise. Houston’s improved performance in 2025 helped them rank in the final AP Poll for the first time since 2021. Their coaching staff, including young defensive coordinator Austin Armstrong, returns for the 2026 season, maintaining a top-50 defense in scoring and top-40 in yards per rush allowed.
Houston’s schedule is favorable, missing matchups against tough teams like BYU, Arizona, and Arizona State. A key early challenge is against Texas Tech, presenting an opportunity for the Cougars to gain momentum.
Houston ranks second in the Big 12 for returning production and top-ten nationally for offensive returns, indicating a strong, prepared team.
“If the Cougars can spring the upset, they would be in the driver’s seat for the rest of the season in conference play.”
The acquisition of running back Makhi Hughes from Oregon adds depth to their lineup. His prior performance at Tulane, with over 1,400 rushing yards and 17 touchdowns, highlights his potential impact.
Overcoming Texas Tech in Lubbock is challenging, but Houston’s leadership and schedule may set the stage for a successful season.
It’s a strategic time to back the Cougars, as their prospects continue to rise.
Austin Perry, a writer for OutKick, encourages investing in Houston’s potential.
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