Ending a hot shower with a soft, warm towel feels much better than using a rough, worn out one. Fortunately, you don’t need a high-end store to find a quality towel. Amazon offers a wide range of excellent options. With so many choices, it can be tough to decide. Whether you’re budgeting or splurging, knowing what to look for ensures you get towels that are plush, long-lasting, and absorbent.
What To Look for in Bath Towels
Interior design experts provide guidance on choosing the best towels. Here’s what to consider:
Absorbency
Towels made from materials like Egyptian or Turkish cotton are known for effective moisture absorption.
Mina Lisanin, an interior designer, mentions the importance of GSM, which stands for grams per square meter. This metric evaluates fabric weight: low GSM (below 400) implies lighter towels, whereas high GSM means thicker and more absorbent towels.
Certifications
Katie Elks, Design Director at Brooklinen, recommends looking for towels with the Standard 100 by Oeko-Tex® label to ensure they are free from harmful chemicals.
Color and Design
Shopping on Amazon gives an extensive choice of colors and styles. Lisanin notes that white towels offer a timeless look and are easily maintained since they can be bleached. However, you can explore other colors to match your bathroom’s decor.
How to Shop for Bath Towels
The experts suggest keeping these points in mind:
Feel
Preference plays a role here. Fluffier towels with higher GSM provide luxury and warmth but occupy more space. Waffle towels, with a lower GSM, are lightweight and quick-drying.
Quantity
Plan the number of towels based on household needs. Lisanin advises for a couple, four to six towels suffice. A family of four might need eight to twelve towels.
Budget
Set a price range before shopping. Lisanin assures that quality doesn’t always mean expensive. Mid-range options offer good value without compromising softness and durability.
Top Picks from Amazon
Based on expert recommendations, here are some top-rated towels:
- Brooklinen Super-Plush Towels: A set of two costs under $90, boasting an 820 GSM for softness. Leah Ginsberg highlights their chic appearance and excellent absorption.
- Budget Friendly Option: Mili Godio appreciates a pack of four affordable yet quality towels. These have a 600 GSM and come in multiple colors.
- Luxury Splurge: Coyuchi towels, with a 685 GSM, use organic brown cotton. Despite their higher price, they maintain plushness even after numerous washes.
- Unique Waffle Towels: Made from Pima cotton, these towels offer excellent absorption and quick drying.
- Standard Options: Tommy Hilfiger towels offer complete chemical safety and ease of washing, perfect for regular use.
- Turkish Cotton Sets: Available in various colors, these are praised for absorbency and chemical-free certification.
Why Trust Our Selections?
At NBC Selected, we consult with experts who have specialized knowledge. For this story, Bethany Heitman, a seasoned commerce editor, interviewed two experts and compiled Amazon options that reflect their insights. Stay updated with our detailed coverage on tech, wellness, and more through our social media platforms.

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