Kristin Cavallari’s New Campaign for Uncommon James

Kristin Cavallari is embracing a nostalgic feel in her latest campaign for Uncommon James. At 39, the reality star and entrepreneur steps back into a familiar space with the Detour collection, presented in a desert-themed shoot she associates with ‘old-school Uncommon James.’

The campaign features Cavallari adorned in the brand’s jewelry. The collection includes layered gold necklaces, hoop earrings, and stacked bracelets. She paired these with a denim corset-style top, all beautifully captured by photographer Dennis Leupold.

On Instagram, Cavallari introduced the campaign with a striking close-up. Set against sunlit mailboxes, she sported a wind-swept hairstyle and described the collection as epitomizing effortless, edgy, and cool-girl jewelry.

The new Detour collection reflects a return to our roots, showcasing an effortless and edgy style that Uncommon James is known for, Cavallari shared.

The campaign images extend to a full view of her ensemble. White lace underwear and cream-colored boots complement the denim top, portraying a relaxed yet bold aesthetic. The backdrop—a stark desert setting—further emphasizes the roadside campaign theme.

Reactions to the campaign varied. While some likened it to Britney Spears’ Crossroads, others questioned the choice of setting or expressed differing opinions on the outfit. Nonetheless, support from fans was notable, with comments appreciating the collection’s style and Cavallari’s look.

This campaign marks a new phase for Uncommon James, which Cavallari founded in 2017. Besides her jewelry line, her ventures include a sparkling protein drink, podcasting, and other entertainment projects. She balances these endeavors with parenting her three children, making them her primary focus.

Despite being the brand’s public persona, Cavallari operates mainly from home, working on her laptop on tasks such as podcast editing and project pitches. She prefers the creative aspects of Uncommon James but also contributes to everyday decisions within the company.

Cavallari’s entrepreneurial journey wasn’t a lifelong ambition. She first gained fame at 17 on MTV’s Laguna Beach, propelling her business opportunities through television exposure. Her goal with Uncommon James was to establish her credibility in branding.

Over time, her perspective on success has evolved. She cherishes moments of tranquility, valuing calm over constant hustle, while maintaining her dedication to her business.