Apparel and Footwear Launches
Hoka’s latest offerings include the Clifton 11 and the Clifton Pro. The Clifton 11 features soft foam cushioning, a mesh upper, and a double-lace lock, ideal for both running and walking. It comes in various sizes and widths. The Clifton Pro is aimed at those pushing their pace or mileage, featuring advanced foam, a rocker-shaped outsole, and increased durability.
Zoe Malin from NBC Selected found the Clifton Pro comfortable for long runs, noting its balance between cushy and firm support. She appreciated the roomy toe box and opted for a half size larger to accommodate foot swelling during longer distances.
Saucony’s Paramount Max presents as the brand’s most cushioned shoe. With thick foam, a high-rebound footbed, and a wide base, it supports heel-to-toe transitions. Malin described them as feeling like running on marshmallows, ideal for recovery runs.
Brooks introduced an upgraded Hyperion Max 4, a race training shoe with dual foam layers and a nylon plate for propulsion. The sneaker has a breathable upper and a secure tongue for optimal performance.
Tech Launches
Sony’s RX10 V digital camera is a notable update, featuring a 25x zoom and AI tracking autofocus, suitable for a variety of photography needs. This model continues to offer versatility with its image sensor and built-in lens combination.
Beauty Launches
Olaplex added the °7 Shine Serum Mist to its No.7 collection. This mist combines a hydrating serum and lightweight oil, providing shine and frizz control. Malin praised its effectiveness for reviving hair between washes.
One/Size released a new setting spray that offers a luminescent finish with added sun protection. It comes in shades suitable for different skin tones.
The Peace Out pore strips target blackheads using hydrocolloid technology, while Native’s dry shampoo offers a convenient and portable option for freshening hair on the go.
Home and Kitchen Launches
Blueair’s Comfort Collection includes the AlwaysCool handheld fan and the CoolDrift Air Circulator Fan, offering long battery life and compact design. Additionally, iRobot’s Electro Plus provides vacuum and mop capabilities in one appliance with disinfectant properties.
Hasbro’s Play-Doh Blooms line offers floral-themed kits for adults, promoting creativity and making for thoughtful gifts.
Travel and Outdoor Launches
Béis revamped its core collection, enhancing products like The Weekender with improved usability and customer-driven design changes. The bag now features a soft opening, reinforced straps, and a recycled material construction.
For detailed tech and tools, wellness updates, and more, follow NBC Selected’s experts who regularly test and review these products.

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