PepsiCo Responds to Flat US Snack Volume with Strategic Changes

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PepsiCo CEO on Q2 Earnings

Ramon Laguarta, CEO of PepsiCo, discussed the company’s second quarter earnings on ‘The Claman Countdown.’ While global snack and beverage volumes grew, US snack performance was underwhelming. Laguarta announced plans to invest in affordability, transform the product portfolio, and focus on away-from-home growth to boost market presence.

Market Changes and Consumer Preferences

Shoppers are noticing the disappearance of various grocery products this year, including familiar juice brands and favorite snack flavors. The changes range from confirmed exits to reports from food outlets and consumers. For example, Coca-Cola has ceased offering certain products due to changing consumer preferences.

PepsiCo’s Product Reductions

PepsiCo previously announced a strategy to cut nearly 20% of its US products, emphasizing items with simpler ingredients and additional health benefits. While not all details are confirmed, food outlets indicated that more than 20 snacks might be affected.

Frozen Juice Classics

Coca-Cola has ended production of Minute Maid frozen juice concentrates, like orange juice, lemonade, and limeade, after 80 years. These products were a staple for summer treats for many families.

“My family would buy these to make frozen icees in the summer,” one user recalled on Reddit.

End of Blue Bell Butter Crunch

Blue Bell’s Butter Crunch, a vanilla ice cream with chocolate peanut butter candy, is unavailable. Fans express desire for its return on platforms like Reddit.

Pizza Cheetos Puffs Exit

Reintroduced in 2025 after two decades, Cheese Pizza Cheetos Puffs are disappearing again. Although reviews were mixed, some fans were avid supporters.

Lay’s Sweet Potato Poppables

Lay’s Sweet Potato Poppables have vanished from shelves amid broader product reductions by PepsiCo. The snack is no longer listed among available flavors.