Siegmund’s Campaign Trail in Saxony-Anhalt

Ulrich Siegmund, representing the far-right Alternative for Germany (AfD), campaigns for governor in Saxony-Anhalt. His presence draws attention as he navigates the campaign with a strong personal following on TikTok. The election could mark the first time a far-right party leads a German state government since World War II.

Siegmund’s TikTok presence rivals the number of eligible voters in the state. He uses social media to engage directly, often filming responses to questions from his home. His image is meticulously crafted, with carefully chosen attire and an approachable demeanor, setting him apart from typical party members.

Siegmund’s stance on immigration is strict, advocating for mass deportations and expressing concerns over foreign-trained health workers. Yet, he softens his rhetoric on social media, delivering concise, upbeat messages.

Hannes Kreschel, a former AfD supporter and current law student, challenges the dissonance between the AfD’s campaign image and their policies. Kreschel engages voters at rallies, sharing these discussions online. He once backed the AfD to protest against established powers but rejects their vision after understanding their policies.

Residents like Alexander Winsek consider voting for the AfD due to their strict immigration policies. Winsek, however, has reservations, supporting NATO and the euro, demonstrating the complexity of AfD’s appeal.

Marcel Lewandowsky, a researcher at the Martin Luther University Halle-Wittenberg, highlights that many AfD voters support democracy but feel it is malfunctioning. The AfD promises a more authentic democratic experience, challenging other parties.

The AfD’s anti-establishment stance has extended beyond eastern Germany, with the party gaining federal support. A victory in Saxony-Anhalt would signify a significant success for the AfD.

However, Kreschel notes that the party’s claim to represent ordinary Germans excludes dissenting voices. His experiences at rallies underscore the AfD’s challenges in expanding their appeal beyond supporters.