President Trump arrived for a campaign rally with Sen. Darline Graham in Myrtle Beach, South Carolina, on August 21. This marks a pivotal moment as he prepares to headline an unconventional midterm convention in Dallas, branded as a ‘Trumpapalooza’. Republican National Committee Chairman Joe Gruters popularized this term through frequent use. Unlike traditional presidential nominating conventions held every four years, this midterm convention stands out as Republicans aim to retain their narrow House and Senate majorities.
During a recent rally, Trump addressed a key issue impacting midterm elections. ‘Trump does great when he’s on the ballot,’ he stated in third person, noting that his supporters often don’t show up to vote when he’s absent from the ballot. He urged voters to ‘pretend’ he is running, emphasizing the importance of turning out to vote.
This strategy extends beyond Republican primaries in deep red states; it targets swing states and toss-up districts to rebuild the voter coalition that supported Trump in 2024. This approach diverges from typical strategies employed by presidents facing midterm challenges. Former President Biden quipped at a rally about possibly supporting a Democratic senator either for or against, aiming for the most advantageous outcome.
Polls indicate Democratic voters are more energized about the midterms compared to Republicans. Yet, Trump defies conventional political norms. A Trump-aligned group, Securing American Greatness, began airing midterm campaign ads featuring prominent footage of the president, omitting mentions of House and Senate candidates.
Convention organizers have outlined core issues like reducing living costs, increasing incomes, securing borders, and protecting American values. Alongside Trump and Vice President Vance, speakers include Texas Attorney General Ken Paxton, endorsed by Trump for a Senate seat. An NPR analysis reveals fewer than half of Republican candidates in competitive races are convention speakers.
Rep. Zach Nunn of Iowa, in a toss-up race, opted to focus on district work over attending the convention. The White House remains unconcerned about attendance numbers, with Vance confident about their ability to present arguments on national TV.
The convention coincides with the NFL season opener and another primetime game, creating challenges for audience engagement. Democrats aren’t organizing counterprogramming, and Democratic pollster John Anzalone argues current political dynamics are unfavorable for Republicans.
Ohio Republican Party chairman Alex Triantafilou reported sufficient interest in attending the convention, which offers an opportunity to rally supporters and raise funds. He anticipates Trump’s visit to Ohio before November, highlighting Trump’s popularity in the state.
This novel approach to the midterms aims to mitigate anticipated Republican losses, noted Terry Schilling, president of the American Principles Project. Prior strategies attempting to distance from Trump usually resulted in losses. Schilling expects many Republicans will attend the convention, hoping to exit energized with a strategic focus for the midterms.
NPR’s Eric McDaniel contributed reporting for this story.

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