The World Cup kicked off with excitement in Mexico City, where a full stadium cheered the home team to victory. However, the next game saw noticeable empty seats during South Korea’s 2-1 triumph over the Czech Republic.
This match in Guadalajara followed weeks of debate about the demand for this expansive World Cup, a topic driven by worries over ticket prices and FIFA’s marketing strategy. It was no surprise that over 80,000 enthusiastic supporters watched Mexico defeat South Africa 2-0 in Azteca Stadium. In contrast, the game in Guadalajara featured teams ranked outside the top 25.
Central sections of the stands had many unfilled seats, with additional empty spots across the stadium. Despite an official attendance figure of 44,985 in the nearly 46,000-seater stadium, the visual gap was undeniable.
Fans have long criticized high ticket prices, along with the costs of accommodation and travel between or within the host countries: the United States, Mexico, and Canada. Visa issues related to U.S. entry also faced scrutiny.
An analysis by NBC News examined World Cup costs for an average U.S. fan, revealing that hotels and tickets were still available for early tournament games. Depending on the desired match, costs could equate to about a month’s rent in Chicago. Those present predominantly supported South Korea, celebrating the team’s comeback win.
Earlier this week, FIFA President Gianni Infantino addressed ticket pricing, suggesting it aligned with other major sports events. FIFA claimed to have sold over six million tickets, and demand surpassed expectations significantly.
Infantino noted, “Our entry price, which is $60, is the lowest for any American sports playoff phase.” Yet, some fan groups disagreed. Football Supporters Europe accused FIFA of overpricing and limiting access for regular fans, noting $60 tickets were scarce before official public sales.
The attorneys general of New York and New Jersey recently issued a subpoena to FIFA, citing claims that fans might have been misled about seat locations. Additionally, they questioned FIFA’s statements and ticket releases that contributed to escalating prices.
Even former President Donald Trump commented on the high ticket prices in an interview with The New York Post, criticizing the situation.

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