NFL’s Crucial Catch Initiative
This week, the NFL continues its annual “Crucial Catch” initiative in partnership with the American Cancer Society. The initiative focuses on cancer prevention through early detection, risk reduction, and screening awareness.
Bruce Arians’ Personal Story
Former Super Bowl-winning head coach Bruce Arians sees this as an opportunity to share his personal experience with prostate cancer. He emphasizes the simplicity of getting screened in today’s medical landscape.
Partnership with Novartis
Arians has partnered with Novartis for their “Relax, It’s a Blood Test” campaign. This initiative aims to raise awareness about prostate cancer screening and stresses the importance of early detection. In 2007, early detection was crucial in diagnosing and removing Arians’ prostate cancer.
Understanding the Statistics
Arians highlights a critical statistic: one in eight men in the United States will face prostate cancer. The key to combating this is early detection through a simple PSA (prostate-specific antigen) blood test, which is non-invasive.
Start your scorecard. Get your PSA level checked every year. Know your risk and get screened.
The Impact of Early Detection
After his diagnosis, Arians underwent a biopsy and successfully had the cancer removed. He acknowledges the skill of his doctors and stresses that early detection simplifies the process significantly. Despite the challenges, Arians returned to work soon after his surgery.

Campaign with Football Legends
Arians injects humor into the serious topic by playing on football terminology in the campaign, encouraging athletes to “relax their tight ends.” Legendary tight ends Rob Gronkowski and Tony Gonzalez also support the campaign.
Survival Rates and Importance of Screening
If prostate cancer is detected early, the five-year relative survival rate exceeds 99%. This illustrates the importance of regular screenings for men.
It’s easy to ensure this does not happen to you. Start your scorecard today.
Getting your PSA level checked annually and consulting your physician can be life-saving, especially for those who don’t regularly visit their doctor.

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