Callaway Golf Addresses Controversial Advertisement Incident

Controversy Over Deleted Advertisement

Callaway Golf has released a second statement concerning a controversial advertisement produced with the popular YouTube golf channel, Good Good. The disputed video, now removed, depicted Garrett Clark, Good Good co-founder, shoving member Alexis Miestowski to the ground. The video was initially created to promote a special edition driver.

Details of the Advertisement

The advertisement began with Miestowski reaching for the driver in a golf bag. Clark then sprinted toward her, shoved her with his forearms, and stood over her, declaring, “Do not touch my new driver.” The incident transpired during a driving range session at the 2025 Tour Championship Creator Classic at East Lake Golf Club, Atlanta, Georgia.

Response and Apology

After deleting the video, Good Good apologized, stating the ad showcased actions not aligned with the brand’s values. Subsequently, Callaway issued its own statement expressing disappointment and gratitude towards Good Good for addressing the matter. They emphasized their commitment to fostering a more inclusive environment in golf.

Callaway’s CEO Shares Insights

Acknowledging the controversy, Callaway CEO Chip Brewer revealed that the company greenlit the video before its publication. Brewer admitted approval was a mistake and stressed the seriousness of the matter. He issued a sincere apology, emphasizing the company’s stance against discrimination and violence. Brewer elaborated on ongoing investigations and changes to approval processes to prevent such incidents in the future.

Impact on Golf Community

The incident drew commentary from the PGA Tour, highlighting golf’s unifying potential and commitment to a welcoming environment. The PGA Tour criticized the removed video for failing to reflect values of inclusivity and respect.

Future Implications

Good Good is set to sponsor the PGA Tour’s first Good Good Championship in Austin, Texas, this November. The incident may affect future collaborations within the golf community. OutKick has reached out to Good Good for comments and will update following any response.