Chili’s recently gained attention on social media by critiquing fast-food prices. In response to a user, @YellowFlashGuy, who posted an image of a Burger King menu showing a Bacon King meal priced at $18.19, Chili’s highlighted its value. The Bacon King sandwich alone was listed for $12.99. @YellowFlashGuy commented, “Why should I get this when I could just go to a restaurant? The food would be close to this price, and better.”
To this, Chili’s replied, “This is what we’ve been saying!!!! Why do y’all let fast food play you like this? Big Crispy Chicken Sandwich 3 for Me with fries, BOTTOMLESS chips and salsa, and UNLIMITED drink for $10.99, only at Chili’s.” This response resonated with many on social media.
Most Burger King outlets are independently owned, contributing to varied prices.
Chili’s social media engagement received over 5 million views, with many users sharing positive reactions. One user decided to visit Chili’s, and another shared a favorable experience with the Big Crispy Chicken meal. Not all feedback was positive; some users shared negative dining experiences.
Chili’s has actively highlighted fast-food pricing issues in recent years. In April, they launched the Big Crispy Chicken Sandwich as part of their value-focused “3 for Me” platform, starting at $10.99. A Brinker International spokesperson noted the chain’s playful marketing approach.
Fast-food prices have risen significantly. A FinanceBuzz study reported a 60% average increase from 2014 to 2024. Additionally, Popmenu data shows 68% of U.S. consumers are cutting back on dining out, focusing on affordability and convenience.
Despite industry trends, Chili’s focus on value is paying off. Brinker International reported Chili’s 20th consecutive quarter of same-store sales growth, with a 4% increase in sales.
Teresa Mull, a writer with the Lifestyle team at Fox News Digital, reported on these developments.