Cole Hauser’s Montana Roots Extend Beyond ‘Yellowstone’

Cole Hauser’s connection to Montana predates his involvement in the popular series “Yellowstone.” His family’s ties to the state date back nearly 140 years. Hauser shared that his family’s history in Montana is significant, explaining that Samuel T. Hauser was the seventh governor of the Montana Territory and played an essential role in the state’s early development through investments in banking, mining, and railroads.

“Montana, my family has been there since 1886. So, the Hauser legacy there is huge,” Hauser said. “Samuel T. Hauser was the seventh governor of Montana, helped start that state. So, going back there felt like a homecoming for me.”

For Hauser, filming “Yellowstone” in Montana adds a layer of personal history to his acting experience. The show’s landscape, with its vast mountain ranges and sprawling ranches, has become a vital part of its success, resonating with viewers and contributing to the franchise’s growth.

The popularity of the series has had a lasting impact on travel trends. The concept of “set-jetting”—where fans visit filming locations—has seen a surge, thanks in part to shows like “Yellowstone.” Adam Duckworth, from Travelmation, noted that the show has significantly influenced travel, prompting an increased interest in the breathtaking landscapes depicted on screen.

“Yellowstone” became more than a television drama, transforming into a cultural phenomenon that draws viewers to Montana’s natural beauty. With the show’s expansion into Texas with “Dutton Ranch,” tourism experts anticipate a similar boost in interest for new locations featured in the series.

Landscape’s Role in Success

Hauser emphasized that the scenic backdrop of the show played an integral role in its popularity. Despite beginning as a grassroots effort, the series has gained international acclaim. Hauser described seeing the global reach of “Yellowstone” during his travels, witnessing people’s fascination with the American Western lifestyle portrayed in the series.

According to Hauser, the combination of Taylor Sheridan’s storytelling and Montana’s iconic landscapes created a unique viewing experience that resonated with audiences worldwide.

“I honestly don’t know other than it’s the tremendous writing and storytelling of Taylor Sheridan,” Hauser said. “He created unbelievable characters and, you know, Montana is a character in its own, and I think people forget how beautiful the Old West is.”

The emotional link between location and storyline is driving interest in “set-jetting”. Duckworth explained fans are eager to visit places they see on their screens, motivated by a desire to immerse themselves in the same lifestyle depicted in the show. This trend has made destinations like Yellowstone a bucket-list experience, offering both budget-friendly options and luxurious stays to attract a range of visitors.

Texas as a New Frontier

The transition of the franchise to Texas with “Dutton Ranch” marks an evolution in setting and narrative. Filming in Texas presented new challenges and opportunities for the cast and crew. Hauser remarked on these differences, highlighting the contrasting environment and new storylines integral to this phase of the series.

Despite the shift in location, core characters like Rip and Beth maintain their essence. Hauser, along with co-star Kelly Reilly, focused on preserving what fans admire about their characters, ensuring continuity within the series.

The introduction of Texas is projected to further promote tourism, much like “Yellowstone” did for Montana. One popular filming site is Ferris, Texas, near Dallas, which is increasing in recognition. Saunders Ranch in Weatherford, with its historic appeal dating back to the 1800s, serves as another draw for fans seeking authentic experiences related to the show.

Travel Trends and Elevated Experiences

Travel advisor Kris Porter observed a shift in vacation preferences, with more travelers opting for ranch experiences influenced by the “Yellowstone” universe. Clients are looking for upscale, all-inclusive stays that blend adventure with comfort. This desire for elevated experiences includes luxurious accommodations, gourmet dining, and activities like horseback riding.

Texas offers unique advantages, particularly its mild climate, which makes it an attractive year-round destination. Porter mentioned that the Lone Star State provides luxurious spa and ranch experiences that cater to visitors seeking warmth and comfort, contrasting with colder locations like Wyoming.

The trend toward set-driven tourism reflects a broader interest in immersive travel experiences, where viewers can engage with their favorite shows and characters in real-world settings.