Gianni Infantino emerged as a promising reformer when he succeeded Sepp Blatter as FIFA president. His selection promised a new era for soccer’s governance, previously tainted by scandals. However, a decade on, his reputation has shifted dramatically. A secretive deal with a Trump family member to sell a fifth of the World Cup’s rights exposed Infantino, marking a stark contrast to his initial image.
The agreement proposed that FIFA’s 211 associations accept Infantino’s plan to sell stakes in World Cup events to a private equity firm, led by Joshua Kushner. Rewards included $20 million for those who accepted, while rejection of the offer resulted in minimal payouts. Following immense pressure, Infantino scrapped the initiative but a deeper layer to the proposal was revealed.
This revelation jeopardizes Infantino’s chances for a fourth term as FIFA president. Already, associations like Serbia, Sweden, and Wales have withdrawn support, with England’s FA likely following suit. UEFA is contemplating legal action and, alongside other confederations, has issued strong condemnations.
Infantino’s image as a reformer now appears flawed. Allegations surfaced day after his 2016 election win, linking him to questionable broadcast deals as a UEFA official. Investigations followed, although he was eventually exonerated. His transformation from bureaucrat to influential figure mixing with global leaders grew evident.
Infantino inherited World Cups for Russia and Qatar and dismissed concerns about their human rights abuses. Russia’s President Putin honored him with a Friendship medal, while Qatar offered access to a luxury jet. His associations with political elites expanded further, notably within the Trump administration, where Infantino had significant access.
Infantino supported various unconventional ideas, such as adding hydration breaks and halftime shows during the World Cup, aimed at increasing broadcasting revenues. The controversial expansion of the tournament to 48 teams also demonstrated his focus.
Yet, the plan to involve private investments was one step too far, with Infantino reportedly positioning himself for a lucrative post-FIFA role. While FIFA denies such discussions, whispers of a future shift to the United Nations as secretary-general have emerged, contingent on current Secretary-General António Guterres’ term conclusion.

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