MAGA, Inc., the super PAC aligned with President Donald Trump, has committed $10 million in advertisements to support Republican Texas Attorney General Ken Paxton. This investment marks their first significant midterm expenditure.
Paxton is in a close contest with Democratic state Rep. James Talarico for the U.S. Senate seat. Polls consistently show the race as evenly matched.
The $10 million will fund digital and TV advertisements statewide, aiming to boost voter support for Paxton. Earlier in the year, Trump’s endorsement played a crucial role in Paxton’s primary victory over incumbent Sen. John Cornyn.
While James Talarico has a record of raising taxes on working families, my Protecting the Texas Promise Agenda cuts costs and makes life more affordable. Thank you, President @realDonaldTrump, for your support. Together we will win for Texas and America.— Ken Paxton on social media
Talarico’s camp responded, accusing billionaire-backed groups of spreading misinformation about him due to the influence of a grassroots movement aimed at reforming the political system.
Talarico criticized billionaire donors at the Republican convention as promoting policies that increase costs for ordinary families, while his campaign focuses on uniting different political affiliations to support community-oriented efforts.
MAGA Inc. spokesperson Alex Pfeiffer labeled Talarico as “High Tax Talarico,” accusing him of wanting to burden Texans financially. The spokesperson emphasized Paxton’s policies aimed at providing tax benefits, including increasing the child tax credit and offering tax breaks on medical expenses and first-time home purchases.
In contrast, Talarico’s campaign has raised $72 million, largely from small donors, whereas Paxton’s campaign amassed $16.8 million, as reported by the Texas Tribune.
The super PAC maintains around $400 million in campaign funds, with Trump asserting his readiness to spend considerable amounts to support his favored candidates.
The Associated Press contributed to this report.

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