The Boston Red Sox recently had their 15-game winning streak come to an end. For a Boston-area restaurant chain, this was a relief. While their staff likely supports the Red Sox, the victory spree was proving costly due to a promotion in place.
99 Restaurants, a chain that started in Boston and expanded across New England and New York, had been running a simple promotion since 2008. Whenever the Red Sox won, kids could eat for free. This began to add up as the Red Sox maintained an unbeaten run from July 2 to July 22.
During this stretch, children were eating complimentary meals at the restaurant. Many businesses use similar promotions to engage fans, offering small bonuses for various events. However, patrons often forget to redeem these offers. In this case, families were well aware of the free meals being offered.
According to reports, 99 Restaurants gave away thousands of free meals during the streak, with each meal valued at about $8. After the Red Sox finally lost to the Baltimore Orioles, the restaurant chain had a brief break before the team faced the Toronto Blue Jays over the weekend.
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