Voter Concerns Ahead of Midterms: Affordability Takes Center Stage

Pennsylvania Swing Voters Share Views on Economy

In Pennsylvania, swing voters reflect on economic challenges and political promises. John, a retiree living in Northern Philadelphia, shares his experiences with rising prices at discount retailers. “Well, it became the ‘$1.25 store’ under Biden,” he remarked. With tariffs and other factors, prices have escalated to $1.50 or $1.75, which he feels contradicts President Trump’s promise to reduce costs.

John lives with his wife and adult son, expressing pride in his children. Despite economic stress, he considers himself luckier than others, noting his salary never exceeded $60,000. Once considered upper middle class, today it seems less so.

Having voted for both parties, John supported Trump in 2014 and 2016, but switched to Biden in 2020. Disappointed by post-COVID inflation, he grades the current president’s performance a C, a drop from B+ a few months ago.

Challenges Faced by Stephen

Stephen, living in a Philadelphia suburb, shares similar financial concerns. Limited by disability to part-time work, he struggles with rent and car payments. Elevated food prices, especially meat and eggs, impact his fixed income lifestyle. “There are some months that I do run out of food,” he confessed.

Trying to attend a Rush concert, Stephen found ticket prices exorbitant: $200 for a distant seat. He criticized President Trump’s focus, saying, “I know that he’s a businessman… but what about people like myself, who are not billionaires?” His assessment aligns with public polls indicating voters believe the president prioritizes the wrong issues.

Colleen Balances Work and Family Commitments

Colleen, a 49-year-old mother, finds herself overcommitted between work and volunteering. Her daughters, captivated by Nee Doh’s toys, prompt frequent driving trips, causing her to notice gas prices. Colleen, feeling economically secure but not entirely comfortable, voted for Trump in 2016. She later questioned his actions, describing him as “bonkers,” grading him a D-.

Expressing concerns over education, mental health, and homelessness in Pittsburgh, she wishes for more domestic focus. “We’re arguing and fighting over I don’t even know what,” she remarked, specifically mentioning the conflict with Iran. Colleen noted increasing prices at the pump and for milk, echoing broader concerns about affordability.