The Bank of America Chicago Marathon brings more than just runners to the city. On Sunday, tens of thousands of participants will compete, but local businesses experience their busiest days right before the event. Maurizio Michi, owner of Italian restaurant Sofi, notes that the day before the marathon is annual chaos for them, with the restaurant fully booked. Located near Grant Park, it becomes a hub for runners seeking carbo-loading options. Michi comments, ‘Our marathon is on Saturday,’ highlighting the significance of this day.
The marathon is a key economic driver, with last year’s event injecting approximately $756 million into Chicago’s economy. According to research by Jones & Associates Economics, out of more than 55,000 runners, over 75% were out-of-state visitors. These athletes and their supporters brought business to the city by staying in hotels, dining out, and shopping locally. Estimates suggest that 1.7 million spectators lined the course, further dispersing economic benefits across 29 neighborhoods.
Businesses benefit from the influx of visitors. Tim Little, a Bank of America Midwest executive, points out how spectators explore new neighborhoods and establishments while waiting for runners. Cafes, such as Frida Room in Pilsen, enjoy increased foot traffic during the marathon. Owner Angel Diaz notes a constant stream of customers waiting for their family members.
Italian restaurants like Sofi increase pasta portions to cater to runners needing additional carbohydrates. Michi highlights how they handmake triple the usual amount of pasta, ensuring satisfaction for their customers who crucially avoid alcohol before running. ‘People that are running a marathon, they get inebriated with pasta,’ Michi adds.
Intelligentsia Coffee plays a significant role over the marathon weekend, serving volunteers and patrons with brewed coffee. Vice President Lori Haughey explains how they extend their hours and set up coffee trucks to meet demand. Special blends, like their ‘26.2 blend,’ offer easier digestion for runners.
Asian-style BellyBowl sees a substantial increase in profits during the marathon event. Co-owner Ivan Williams shares how new patrons come with family members, leading to repeat visits. BellyBowl employs food delivery robots to maintain timely service amid heightened demand.
The Chicago Marathon shapes economic activity, engaging various businesses and reshaping city dynamics. This renowned event not only draws athletes but also empowers the local economy.