The YouTube golf community witnessed heightened drama in August 2026. Good Good golf, a renowned apparel brand and YouTube channel boasting over 2 million subscribers, received significant backlash due to a controversial ad. In this advertisement, Good Good co-founder Garrett Clark was shown pushing a female team member to the ground while promoting a collaboration with Callaway on a driver.
The criticism surrounding Good Good intensified, leading to uncertainty about the brand’s future. Amid this tension, another YouTube golf star, Grant Horvat, drew some of the attention. He announced the release of a children’s golf club set, stirring a different conversation.
Grant Horvat, previously part of Good Good, has established a strong YouTube presence with 1.8 million followers. Known for maintaining a clean and favorable reputation, Horvat is often seen as a leading figure in YouTube Golf. His venture into children’s golf equipment represents an effort to grow the game among young players.
Horvat introduced the Lil’ Legends Starter Set on Wednesday, partnering with Performance Golf. The set targets children aged 3 to 6 and includes a toddler-sized driver, iron, and putter. These items come with a training grip, a See & Stand mat that rolls into a portable bag, foam golf balls and tees, and a video guide featuring five instructional games.
The set, priced at $199, has sparked debate. Photos suggest the clubs are plastic, yet the detailed sales page does not clarify the material used. Unlike many children’s sets made from metal, the Lil’ Legends clubs don’t appear to be.
Critics note the high price, arguing that Horvat, a wealthy influencer, should not market a $200 product in this category. The product description addresses the price by differentiating between toys and genuine golf equipment.
Plastic sets are toys that break and teach nothing,” reads the description. “These clubs provide real contact and withstand real swings.”
The site elaborates that Lil’ Legends clubs are legitimate golf gear for toddlers, engineered for durability with safe materials. Performance Golf, when asked, confirmed these details without specifying the material, emphasizing the clubs are not mere toys but real equipment.
Despite criticism about pricing, Horvat’s new venture represents his dedication to promoting golf among young players. Yet, the premium set cost contrasts sharply with other more affordable options.
Writer Mark Harris has covered these developments extensively for OutKick.
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