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Media Companies Prioritize Sports Over Scripted Series

2 weeks ago 0

Media companies are significantly investing in sports rights. As ratings rise, consumers are spending more, leading to reduced budgets for scripted series.

Lionel Messi celebrates scoring

Lionel Messi celebrates scoring Argentina’s second goal in its World Cup match against Algeria. Michael Steele / Getty Images

With this growing trend, it seems that the NFL is on track to negotiate substantial new media rights deals. This could lead to football becoming one of the few popular events left on television.

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