Latino men who played a key role in President Donald Trump’s victory in the 2024 election are distancing themselves from him ahead of the upcoming midterm elections. A new NBC News/Telemundo poll reveals this trend among Latino voters.
Historically, Hispanic and Latino voters have favored Democrats. However, Trump managed to gain substantial support from these voters in the last election, significantly impacting results in states like Arizona and Nevada. Democrats have since focused on reclaiming this demographic for the midterms. It is uncertain whether Latino voters will revert to Democrats or if the GOP will maintain its recent gains.
What the Poll Shows
The NBC News/Telemundo poll indicates Trump’s approval rating among Latino men is at 33 percent, with a 64 percent disapproval rating. Among Latino voters overall, Democrats hold a 24-point advantage on the generic congressional ballot, with 59 percent backing Democratic control of Congress over 35 percent for Republicans.
Latino women are more inclined towards Democrats than Latino men, yet both groups share largely negative views of Trump. Democratic support among Latino women leads Republicans by 31 points, while among Latino men, Democrats hold a narrower but significant 16-point lead.
There is a broad sense of dissatisfaction among Latino voters regarding Trump’s performance. Only 27 percent approve, while 69 percent disapprove. On economic matters, 74 percent disapprove, and immigration policies face similar disapproval levels. The economy and immigration enforcement are significant concerns for Latino voters, contributing to this shift.
The poll, conducted with 800 registered Latino voters through telephone and online methods, highlights a 21-point advantage for Democrats on handling the economy. Previously, Trump held a slight edge over Kamala Harris in 2024 on economic issues. Trump’s immigration enforcement measures are seen as excessive by 67 percent of Latino voters.
Despite current setbacks, Republicans retain improved support levels among Latino voters compared to pre-2024 figures. The NBC News/Telemundo poll has a 3.5 percentage point margin of error.
Previous Polling Results
In August, polling data by CNN data analyst Harry Enten showed a decline in Trump’s approval among Hispanic voters. Despite previously winning support from this group, deterioration is now evident. Economic dissatisfaction is a major factor.
Enten highlighted that Trump’s approval on the economy among Hispanic men stands at -41 points. Such shifts suggest significant implications for the midterm elections.
Other polls corroborate this trend, with Civiqs indicating a 59 percent disapproval rate among Latino men. A UnidosUS poll reported similar figures during April to May 2026.
Reasons Behind the Shift
Economic factors heavily influence Trump’s declining approval among Hispanic and Latino voters. According to Matt A. Barreto of the UCLA Voting Rights Project, Trump’s unfulfilled economic promises from 2024 have led to disillusionment, particularly among Latino men.
While Democrats have opportunities to regain this support, an automatic rebound is unlikely. Stronger Latino outreach is needed to appeal to this demographic.
Charles Venator-Santiago from the University of Connecticut notes Trump’s economic promises initially resonated with Latino men, but immigration policies have alienated some supporters.
The poll indicates inflation and the cost of living as top concerns for Latino voters, alongside critical views on Trump’s immigration enforcement.
The White House’s Position
White House spokesperson Davis Ingle highlighted President Trump’s 2024 election performance as a reflection of his agenda’s popularity. Despite broader disapproval, claims were made about progress in addressing economic issues.
Looking Forward
Efforts to win over Latino voters are intensifying as midterms approach. Republican pollster Micah Roberts highlighted the unpredictability of Latino voters, describing them as “the swingiest of swing groups.” Although shifting away from Trump, Democrat approval among Latino voters has not significantly improved, posing challenges for both parties.
With heightened voter interest among Latinos, both parties view them as a crucial voting bloc in the upcoming midterm elections.
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