Hailey Bieber Shares Summer Moments and Career Milestones

Hailey Bieber recently shared a glimpse into her summer experiences, captivating her fans with a vibrant Instagram post. The 29-year-old model showcased her fashion sense and business acumen, captivating her audience with various photographs and announcements.

Summer Style and Beauty

In a series of Instagram photos captioned “August so far,” Bieber appeared in a bright yellow string bikini, posing for a mirror selfie. Her choice of a gathered triangle top and matching low-rise bottoms highlighted her fashion-forward approach. To complete her look, she wore gold and diamond drop earrings, alongside her elongated oval diamond engagement ring from husband Justin Bieber. Her manicure featured a sparkly pink hue.

Beyond swimwear, Bieber shared images of her in casual attire, including a blue and red tank top with sweatpants while lying on grass. Other photos included a video of her gym routine and her enjoying a meal of meatballs with red sauce and cheese. Further engaging her audience, she revealed a part of her beauty regimen, using yellow Rhode eye patches while her hair was styled in curlers.

Business Ventures and Partnerships

Hailey launched her beauty brand, Rhode, in June 2022, introducing products like the Peptide Glazing Fluid and the Barrier Restore Cream. As her brand’s popularity soared, more skincare and makeup products were added to the lineup. The brand marked a significant milestone when e.l.f. acquired Rhode in May 2025, in a deal valued at up to $1 billion, with Bieber continuing as the chief creative officer and head of innovation.

“When I launched @rhode in 2022, I always had big dreams for the company,” she shared on Instagram. “The most important thing is to keep bringing Rhode to more spaces, places, and faces globally.”

Fashion Influences

In addition to her skincare success, Bieber became the global digital ambassador for the Italian swimwear label Calzedonia in May. Her presence is central to the brand’s summer 2026 campaign. In an Elle magazine interview, Bieber emphasized the importance of fit in swimwear, noting, “The fit is the most important part. Fit is everything.” While uncertain about the number of swimsuits she owns, she maintains a rotation of five or six favorites.

Summer Preferences

Planning wardrobe choices ahead of travel is a strategy Bieber embraces. “I like to be organized so that I don’t have to think about it too much when I get there,” she explained. Despite her meticulous planning, her summer pastimes are often spontaneous, with a preference for swimming over sunbathing.

Hailey’s lifestyle reveals a blend of professional commitments and personal enjoyment, resonating with many of her followers.