Clive Davis: The Music Executive Who Shaped Iconic Careers

Clive Davis, a legendary music executive, passed away at 94 after a remarkable career characterized by profound relationships with artists. These relationships allowed him and the artists to mutually shape their careers.

Janis Joplin

Davis had a significant impact on Janis Joplin’s career. Her influence on him was equally substantial. At age 35, Davis became president of Columbia Records and attended the Monterey Pop Festival in search of new talent. He saw Joplin perform with Big Brother & The Holding Company, marking his first major decision as a label executive. Davis was guided by his gut feeling and signed her.

He pushed for a radio-friendly edit of “Piece of My Heart” and encouraged Joplin to pursue a solo career. After her death in 1970, Davis found a recording of “Me and Bobby McGee” from her album “Pearl,” which was released to critical acclaim.

Carlos Santana

In 1968, Davis signed Santana to Columbia Records, leading to famous hits like “Black Magic Woman” and “Oye Como Va,” as well as a memorable Woodstock performance. Davis reconnected with Santana decades later, suggesting an album featuring Santana’s original material and collaborations. The result was 1999’s “Supernatural,” featuring “Do You Like the Way” with Lauryn Hill and “Smooth” with Rob Thomas. The album won eight Grammys, equaling Michael Jackson’s “Thriller.” Santana praised Davis for his belief in Santana’s music.

Bruce Springsteen

Davis signed Bruce Springsteen to Columbia Records at 22, believing Springsteen was more than a Dylan copycat. Davis advised Springsteen to revise his debut album as it lacked singles, leading to the creation of “Blinded by the Light” and “Spirit in the Night.” Springsteen credits Davis for his early career success.

Whitney Houston

Davis’s association with Whitney Houston was significant. He discovered the 19-year-old singer at Sweetwater’s club in New York. Her performance stunned him, leading to her signing with Arista in 1983. Her debut album was meticulously curated over two years, resulting in Houston becoming Arista’s bestselling artist. Their close relationship included a “key man” clause, allowing her to leave the contract if Davis left. Davis also shaped the soundtrack for Houston’s 1992 film, “The Bodyguard,” advocating for minimalist arrangement and a dramatic intro for “I Will Always Love You.”

The Grateful Dead

Davis had long sought to sign the Grateful Dead, eventually bringing them to Arista Records in the late 1970s. Bob Weir described Davis as the trustworthy suit among executives. Davis advised the band to record only when ready, leading to their hit “Touch of Grey” in 1987.

Alicia Keys

Keys signed with Columbia Records at 15 but faced disagreements over creative control. Davis assisted her exit from Columbia and signed her to J Records. Her debut album, “Songs in A Minor,” garnered five Grammys. To increase airplay, Davis sought Oprah Winfrey’s support, boosting the single “Fallin’” on her show.

Kenny G

Despite a limited market for instrumental music in the 1980s, Davis recognized saxophonist Kenny G’s potential, signing him to Arista in 1982. He became the bestselling instrumental artist, with Davis finding suitable collaborations, such as pairing him with Michael Bolton.