As the World Cup enters its second week, many fans stay glued to the matches, often overcoming time zone challenges and sacrificing sleep. For FIFA, hosting the tournament in the United States translates into substantial financial gains. This event is projected to be the most lucrative World Cup to date.
FIFA aims to capture the hearts of Americans, a strategy reflected in the relationship between Gianni Infantino, FIFA’s president, and Donald Trump. Infantino’s interactions with Trump mark one of the closest alliances between a FIFA president and a world leader, bringing notable changes to the organization.
Trumpification of FIFA
Today, Rebecca Ruiz and Tariq Panja examine how these developments are shaping FIFA. The collaboration between Infantino and Trump has brought unexpected initiatives, including the idea of a FIFA peace prize.
President Trump’s Contributions
Last fall, Infantino envisioned FIFA having its own peace prize, inspired by the Nobel Peace Prize awarded to Venezuelan politician María Corina Machado. As Trump had openly aspired for such recognition, Infantino saw a chance to honor Trump as the first recipient of FIFA’s peace prize.
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