Jack Schlossberg, known as the grandson of John F. Kennedy, is experiencing challenges in his pursuit of a congressional seat during a Democratic primary in the 12th Congressional District. Despite his famous lineage, Schlossberg finds himself in third place according to recent polls, as he campaigns across Manhattan’s Upper East Side.
His campaign has leaned heavily on nostalgia, featuring ads with prominent figures like former House Speaker Nancy Pelosi and his mother, Caroline Kennedy. However, his support base is polarized, comprising mostly high school students and retirees.
An event at Terminal 5, a venue known for performances by bands such as the Arctic Monkeys and My Chemical Romance, saw a small turnout with numerous nods to his grandfather and attempts to appeal to younger audiences with modern music.
Schlossberg’s race is to fill the seat held by Representative Jerrold Nadler. He faces competition from several distinguished candidates, including Nadler’s preferred successor, Micah Lasher; Alex Bores, who has support linked to the artificial intelligence industry; George Conway, a vocal critic of Trump; and Nina Schwalbe, an expert in global vaccines.
Despite hurdles like chaotic campaign management and declining poll numbers, the 33-year-old is striving to regain control of his campaign’s narrative. He shared with The Wall Street Journal his vision of a young, social media-savvy contender against the challenge of substantial financial influence in politics, as illustrated by Mayor Zohran Mamdani’s election.
Though Schlossberg cites his campaign’s emphasis on youth, his competitor Alex Bores is 35. Schlossberg has also criticized the financial influence of billionaires backing his opponents while he has invested at least $1 million of his own money into the campaign to balance the scales.

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