Gatekeeping in Sports: The Reaction to Growing Fan Bases

When the United States men’s national team steps onto the field for its Round of 32 match at the World Cup, the nation should experience a straightforward sports moment. Flags are visible, bars are crowded, and casual fans are engaged. This is the situation American soccer has long aimed for.

U.S. Breaks World Cup Viewership Record

As fans celebrated a goal against Turkiye during a FIFA World Cup 2026 match at Los Angeles Stadium, the United States shattered previous viewership records. This success calls for more people to treat USMNT games as significant national events.

However, not everyone seems pleased with the increased interest. This reaction mirrors that of the WNBA with Caitlin Clark. The league long sought more attention and saw an influx of new fans when Clark arrived. She attracted a diverse audience, transforming the league into a mainstream topic.

Yet, some within the WNBA resisted. This resistance included comments like those from Emmanuel Acho, who controversially suggested the league might do better without Clark. Such sentiments reflect a reluctance to embrace new fans.

Similarly, some within American soccer media express discomfort with the broader interest sparked by the World Cup. They wanted growth, but only of a certain type. Articles labeled the approach of networks like Fox as clashing with traditional perceptions of soccer in the U.S.

This situation recalls the mixed reactions to Caitlin Clark, where new fans were seen as unwelcome by some. The WNBA and American soccer both hoped for increased popularity but are now facing challenges due to apprehension about new fan demographics.

The USMNT’s progression in the World Cup should be a defining moment. This event has the potential to convert casual fans into regular supporters. This was seen with the success of Team USA hockey at the Olympics, which boosted the sport’s popularity.

Despite years of seeking attention, some now want to control the narrative. The media’s portrayal often suggests that new fans do not belong, whether they are casual viewers or those with differing political views.

The reluctance to accept broader audiences is evident. The Guardian and other outlets question the inclusion and attitudes of these new sports supporters, highlighting a recurring gatekeeping tendency.

A broad acceptance of fans, regardless of their background or level of familiarity, is necessary. The expansion of fan bases in established sports like the NFL and NBA does not encounter such restrictions. American soccer and the WNBA must follow suit if they wish to truly embrace their growth.

The arrival of Caitlin Clark was pivotal for the WNBA, showcasing that a sizable audience exists when a compelling star emerges. Similarly, the World Cup is a chance for American soccer to reach beyond traditional boundaries and welcome fans from all walks of life.